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TheStreet Open House

Ford Launches App Developer Program Marking New Course For Customer-Driven Innovation And Value Creation

Stocks in this article: F

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ --

  • Ford launches the automotive industry's first open mobile app developer program enabling software developers to integrate their apps with SYNC ® AppLink
  • The Ford Developer Program provides a software development kit, technical support from Ford engineers and a developer community

Providing developers the information and tools needed for the creation of relevant, voice-activated experiences inside the car, Ford Motor Company today announces the launch of the Ford Developer Program ( http://developer.ford.com) at the 2013 International CES.

Utilizing the SYNC ® connectivity system and AppLink application programming interface (API), Ford becomes the first automaker in the world to launch an open developer program that enables software developers to directly interface with the vehicle and create apps that will enhance the driving experience.

"The Ford Developer Program marks a dramatic shift in how we will innovate new features and add value to our vehicles throughout the ownership period," said Hau Thai-Tang, vice president of Engineering, Ford Global Product Development. "Opening the car to developers gives consumers a direct voice and hand in the creation of apps that can help our products remain relevant, up to date and valuable to our customers."

According to a recent Nielsen survey, more than half of all American mobile subscribers now use smartphones of some kind and two-thirds of newly activated phones can run apps. Globally, there are now more than 1 billion smartphone users, a population that is expected to double by 2015. More than 55 billion apps have been downloaded from the leading digital markets, and American users have an average of 67 apps on their devices.

"When we first introduced SYNC in 2007, there was a need for an appropriate way to connect and control cellphones and digital music players in the car due to the massive consumer adoption trend," continued Thai-Tang. "Offering voice control so drivers can keep their hands on the wheel and eyes on the road has proven to be popular with our customers. Now, with an even faster adoption rate of smartphones, there is a need for a renewed focus on voice control for the unique capabilities of these devices, especially for the use of apps."

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