This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Rambus Unveils Imerz, An End-to-End Interactive Multi-Media Platform

Rambus Inc. (NASDAQ: RMBS), the innovative technology solutions company that brings invention to market, today unveiled a new multi-media solution that allows consumers to interact with and access “over the top” video in a personalized, immersive experience.

Rambus, which has traditionally been known for its memory architecture solutions, will publicly demonstrate its software-based, multi-media solution this week in Las Vegas, NV.

The Rambus Imerz™ universal platform uniquely allows for integrated multi-screen viewing, social interaction, e-commerce and access to metadata in a simple and compelling way.

“The level of access and interactivity we’ve been able to incorporate into our Imerz platform is unprecedented for the consumer. While other offerings have delivered aspects of interactive TV, we feel none of them have successfully integrated all of the functionality into a single, integrated offering like we have,” said John Thomas, vice president of the Mobile Technology Division at Rambus.

Key components of the new platform include:

  • Single point of integration for Content Rights Owners
  • Unique searching interface to discover and select video content
  • Seamless connection between TV and mobile, including mobile-based media remote control
  • Deep social integration so that consumers can sign-on with their social networks and share, post, discuss what they’re viewing from their mobile device and TV
  • On-screen interactivity with video and broadcast content, including frame-by-frame synchronization of temporal/spatial tags for story-telling, product information and e-commerce
  • Unparalleled communication opportunities for consumers to use in-app IM, voice chat, video chat and on-TV social viewing
  • Content tagging service, including curated or live metadata logging

The Imerz media platform allows content rights owners and distributors to integrate against a single point in the cloud to distribute their content over multiple heterogeneous devices and take advantage of the full interactivity. For example, Willow.TV, a rights owner for cricket content in North America, has deployed the Imerz platform. In addition, the Willow.TV application for GoogleTV is also based on the Imerz platform and is available for download through the Google Playstore. Rambus is working with additional content rights owners, along with distributors, to incorporate additional content and new end-points.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,135.72 +38.82 0.21%
S&P 500 2,101.04 +2.51 0.12%
NASDAQ 4,982.8090 +15.6680 0.32%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs