INTERNATIONAL CONSUMER ELECTRONICS SHOW – Intel Corporation executives held a press conference today to outline a plan to accelerate new mobile device experiences across the company’s growing portfolio of smartphone, tablet and Ultrabook
The announcements included a new smartphone platform for emerging markets, details on a forthcoming 22nm quad-core SoC for tablets, and more personal and intuitive Ultrabook
devices in innovative convertible designs were outlined by Mike Bell, vice president and general manager of the Mobile and Communications Group, and Kirk Skaugen, vice president and general manager of the PC Client Group at Intel.
“The best of Intel is coming to a mobile device near you,” said Skaugen. “We are set to deliver the biggest increase in battery efficiency in Intel’s history with 4th generation Intel
processors, while adding broad new human interfaces to computing devices through touch, voice, facial recognition, and gesture-based interactions. We’re also significantly extending the performance and power savings in Atom
processors as we accelerate our mobile offerings in an unprecedented fashion in 2013.”
Building on the progress first detailed a year ago at
, Intel unveiled a new low-power Atom
processor-based platform (formerly "Lexington") and smartphone reference design, targeted at the value smartphone market segment, which industry sources predict could reach 500 million units by 2015. Customers announcing support for the platform include Acer*, Lava International* and Safaricom*.
The new platform brings Intel’s classic product strengths to this fast-growing smartphone market segment, including impressive performance for quick Web browsing, and a great multimedia and Android
“The addition of the low-power Atom platform enables Intel to address new market segments and further rounds out our expanding portfolio of smartphone offerings,” said Bell. “We believe the experience that comes with Intel Inside will be a welcomed choice by first-time buyers in emerging markets, as well as with our customers who can deploy more cost-conscious devices without sacrificing device performance or user experience.”