Chevrolet Silverado sales were nearly flat in 2012, rising 0.8% to 418,312.
Still, Silverado was perhaps the most discussed vehicle of 2012, with near-obsessive attention to its inventory level, as GM built inventories in the second half of the year in order to prepare for production halt as it prepares for the introduction of the 2014 Silverado, which it rolled out last month.
GM obviously got the timing right, bringing out a new Silverado just as housing construction, a major market for pickup trucks, appears to be heading into a serious revival. What remains to be seen is whether GM got the truck right.In December, by the way, Silverado sales rose 6.1% to 50,699, while Camry sales fell 6.3% to 31,407. This enabled Silverado to nose out Camry for the second best-selling U.S. vehicle, even though Camry was second at the end of November.
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