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TheStreet Open House

The Results Are In: Xbox NUads Makes Traditional TV Advertising More Engaging

Stocks in this article: MSFT

REDMOND, Wash., Jan. 7, 2013 /PRNewswire/ -- Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE:

  • Thirty-seven percent of viewers engaged with NUads when prompted with the option to vote.
  • Out of which seventy-one percent voted in the poll.
  • Ninety-seven percent of those participants saw their vote included in the final tally of votes from the consumers who responded. 1

"When we launched NUads, we redefined the 30-second spot," said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. "These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general."

Although TV has evolved over time, the traditional 30-second TV spot has largely stayed the same since the 1930s. NUads transforms TV advertising, delivering what is most scarce to advertisers today — consumer engagement.

This new ad format was built with the consumer and advertiser in mind. For consumers, through the power of Kinect for Xbox 360, NUads enable natural interactivity using the simplicity of a spoken word or the wave of a hand. For advertisers, implementation is easy. All they need is a standard TV spot, a question in mind and a few creative responses, and they can reach active Xbox LIVE members with their message in participating markets. In addition, the aggregated poll results provide insights that can help inform future product developments or ad campaigns.

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