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Panasonic VIERA Connect™ Platform Continues To Re-Define The TV Experience In 2013 With Enhanced Connectivity Features, Popular New Apps And Exciting New Partnerships

VIERA Connect Availability More than 75% of Panasonic's 2013 line of VIERA HDTVs will feature full or limited access to VIERA Connect features.  Full VIERA Connect access will be  available on a wide range of Smart VIERA ®  HDTVs, Blu-ray Disc Players and Home Theater Systems including:

  • VIERA Plasma HDTVs – ZT60, VT60, and ST60 Series models
  • VIERA LED HDTVs – WT60, DT60, ET60, E60 Series models
  • Blu-ray Disc Players -- DMP- BDT230, DMP- BDT330
  • Media Streaming Players -- DMP-MST60
  • Home Theater Systems – SC-BTT190, SC-BTT195, SC-BTT490

Support of HTML5 To promote third-party developer participation, Panasonic introduced in 2011 the VIERA Connect Developer's portal where VIERA Connect SDK and API were provided to third-party developers who wished to submit apps for inclusion on the VIERA Connect Smart VIERA platform.

In addition to the reputable and well-recognized Ajax-CE, a JavaScript-based API, Panasonic's VIERA Connect SDK will now include a fast-growing HTML5 API. While Ajax-CE continues to provide the industry best TV UI experience, HTML5 will bring in more opportunities of accessing a large number of industry-wide apps. Adoption of HTML5 also makes it easier for traditional web content to be optimized for TV and find its way to the large HD screens. 

Smart TV Alliance In an effort to bring unity to the fragmented development environment created by multiple proprietary Smart TV platforms, in December 2012 Panasonic has joined the board of Smart TV Alliance to facilitate a creation of a large and productive ecosystem for Smart TV application development, that enables software developers to create applications once for many different platforms and provides consumers with a rich source of content and services.  Along with other Smart TV Alliance members Panasonic will be working on the new combined SDK that will include the latest trends and features available for developers so that they could create innovative and exciting applications services.

VIERA Connect Market In 2011, Panasonic also unveiled VIERA Connect Market , a service which allows consumers to personalize their VIERA Connect experience via a rich catalog of apps from third-party application developers. The VIERA Connect Market was also among the first IPTV platforms to sell products including Panasonic LUMIX Digital Cameras and Camcorders, and SD Memory Cards as well as third-party peripherals including game controllers.

For information on Panasonic's VIERA Connect Smart TV platform visit www.panasonic.com.

About Panasonic Consumer Marketing Company of North America Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company's portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx. Follow Panasonic on Twitter @ PanasonicUSA, and additional company information for media is available at www.panasonic.com/pressroom.

Notes

1  Specific go-live dates and availability details for 2013 VIERA Connect™ applications will be announced at a later date.  Some 2013 VIERA Connect applications will only be compatible with 2013 VIERA Connect-enabled Panasonic VIERA HDTVs due to specific technology requirements required to activate certain applications.

2  Access to a broadband Internet connection is required to access VIERA Connect features.

3    Skype video calling requires a Skype-enabled camera available from Panasonic, sold separately, to make video calls.

4  There is no fee to use the VIERA Connect functionality however some services have a separate fee structure to view movies and sports events and certain apps available via VIERA Connect Market require an additional fee.

SOURCE Panasonic

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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