The Panasonic LUMIX DMC-XS1: Slim And Stylish For The Photographer-Around-Town

For both photos and movies, the XS1's optical image stabilizing system (MEGA O.I.S.) makes sure that neither a shaky hand nor a bump in the road compromises your creativity. With MEGA O.I.S even the slightest camera movements are compensated for by moving the lens in the opposite direction.

A new level of creativity Aspiring photographers can take advantage of the XS1's wide range of creative and artistic features and functions. All-new Creative Control allows you to choose from a selection of 13 different filters before you take your photo. Options such as 'Retro', 'Pop' and 'Miniature' provide a new level of creativity and control to your photography, adding to even the simplest of pictures. Stunning panoramic shots are achievable with the 180 degree panorama mode, and you'll also be able to make any necessary changes after you have taken your picture with Creative Retouch. Applying your creativity could not be easier or more intuitive with a simple user interface and a large 2.7 inch LCD screen. 

Intelligent technology for perfect results The LUMIX XS1's Intelligent Auto (iA) capability can be set with one-touch and prevents out-of-focus photos.  With iA it is easy for any standard of photographer to take great photos anywhere, at any time.

The iA's Intelligent Scene Selector automatically recognizes your conditions and selects the perfect mode for you. Whether you are taking an image in a poorly lit nightclub or a vacation shot in the midday sun, the LUMIX XS1 will do all the complicated work for you, ensuring amazing quality every time.

The best in form and function Marc Sorkin, Product Marketing Manager, Panasonic Consumer Marketing Company of North America said: "With the LUMIX XS1's stunning design and slim shape, it is the perfect accessory for any fashion conscious photographer. Offering amazing performance and unbeatable control, users can capture high quality photos and movies and amaze their friends and family with their creativity."

Key features:

• Beautiful design: The LUMIX XS1 fits amazing capability into a stunning modern design that is just 14mm wide (17.6mm including lens)
• Tailored to your style: 3 colors mean that there is a camera to suit any style and preference
• Uncompromising performance: A 5x Optical Zoom lets you get up close and personal every time , and a 24mm Ultra Wide Angle lens means every detail of those special moments is captured
• Stunning results in any environment: A 16.1-megapixel sensor provides amazing image quality even in low light and the intelligent Auto capability - including POWER O.I.S - ensures amazing quality, every time
• Great quality movies: High Definition 1280x720 30p video recording allows you to make amazing quality movies on the go
• Stay in control: The XS1's 2.7 inch LCD screen and intuitive user interface mean you can get the most out of the camera quickly and simply
• Do justice to your view: The new Creative Panorama mode enables you to take stunning 180 degree panoramic shots just by swivelling the camera and you can even add creative effect to it
• Explore your creative side: The Creative Control feature includes many creative filters such as soft focus, toy camera effect and retro.Creative Retouch also means you can fix any imperfections on the move.

The XS1 will be in available in the stores and online at the end of March.

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