This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Winner Of Columbia’s First Ski Bum Scholarship Program Announced

Stocks in this article: COLM

Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company (NASDAQ: COLM), announced today the winner of its first-ever ski bum scholarship. Lucky powder-junkie Rob Wallace will spend 90 days in Dillon, Colorado living the proverbial snow bum dream: the package includes a plush condo, a pocket full of season passes to eight of Colorado’s best resorts, a 4-wheel-drive rental car and a generous food stipend.

The contest invited “skiers, snowboarders, shredders, rippers, powder pirates, knuckle draggers, board bunnies” to submit a video essay explaining why they would be the perfect ski bum. Applicants could also record their video at Columbia booths at a series of Warren Miller film events around the country and were encouraged to promote their video on Twitter with a dedicated hashtag. Videos were available for public viewing and voting at the contest’s website, skibumscholarship.com.

In total, 245 would-be bums applied to live a life of deferred responsibility and the three most popular videos received over 20,000 votes each. Among the field of highly-creative and qualified candidates, 30-year-old Wallace, a self-described “geographically displaced skier” living in Knoxville, Tennessee won the judges over with a two-and-a-half minute video essay that was equal parts quirky, hilarious and convincing, much like Wallace’s incredibly thick beard.

Detailing the desolation of his current snow-deprived plight and his unflagging dedication to becoming the best bum the slopes have ever seen, the video includes footage of his rigorous ski bum “training” including energy drink consumption exercises and ski movie jib-talk research. “It's daffy and doesn't seem real,” said Wallace. “I just started skiing six years ago, but when I saw the scholarship, I thought I’ve got to give this a shot. You’re going to kick yourself if you don’t even try.”

Columbia Sportswear is proud to award its first Ski Bum Scholarship to bearded snow-bomber Rob Wallace, and also extremely pleased with the overall success of the campaign. “Trying Stuff” is what we do best and the results of this unique contest prove yet again the value of creative experimentation. The website received 85,000+ visits over the course of the contest with viewers spending an impressive average of 4 minutes engaging with content. With 130,000 video views and more than 1300 people sharing the site experience on Twitter and Facebook, the reach and impact exceeded expectations.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs