Reyes agreed, stating, "We are honored that Jeff Goodby and Rich Silverstein would entrust us with this awesome opportunity. We're looking forward to working together to make GSP/NY everything it can be."
It is expected that the office will handle assignments from Google, YouTube and Comcast, to start.
"There are no people better suited for this new venture than Christian and Nancy," said Co-Chairman
. "They will give this place a unique personality, unlike anyone else in
, and distinctively different, I suspect, from our
GSP will be occupying offices at 200 Varick Street in early February.
About Goodby Silverstein & Partners
Goodby Silverstein & Partners is one of the world's most respected and most awarded advertising agencies. Founded in 1983, the company is headquartered in
with an office in
New York City
. Employees serve a broad array of national and international accounts, including Frito-Lay, the California Milk Processor Board (got milk?), Adobe, Chevrolet, TD Ameritrade, the NBA and many others. For more information on GSP, please visit goodbysilverstein.com.
GSP is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (
), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (
) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Goodby, Silverstein & Partners