Jan. 7, 2013
Goodby Silverstein & Partners
(GSP) announced today it will open the first
office in the agency's 30-year history. The
shop will be co-led by Executive Creative Director
, who becomes a Partner, and Associate Partner Nancy Reyes, who becomes Managing Director.
GSP New York was founded to attract and retain the very best artists and business thinkers, according to Co-Chairman
"The best talent often lives in
, or wants to," said Silverstein. "This office will be a way to take advantage of that. Many agencies open offices in new cities to serve particular clients, but this office is about great people."
Haas is an award-winning creative who joined GSP in 2006 with a vaunted digital pedigree, having worked at Organic in
after founding Vizio, a leading Brazilian interactive agency that he later sold to Organic. He heads up the YouTube and Google accounts at GSP, and previously he was the creative lead on Sprint, eBay and GE.
recognized Haas as one of the 50 most influential and inspiring creative personalities of 2010; and in the same year, he made
magazine's Global Power List, and MediaPost named him a Creative All-Star. He will lead the creative vision for GSP New York, focusing on attracting and retaining top-tier talent and branching into new areas of work including innovation, mobile and social.
Reyes moved from
in 2003 to join GSP after posts at Ogilvy and DMB&B, and during her tenure she has managed client accounts including Adobe, Frito-Lay, Google, Comcast and HP. In 2006 she led the HP team to win an Effie and
's Campaign of the Year for the brand's "The Computer Is Personal Again" campaign. Upon returning to her hometown, Reyes will have ultimate responsibility for the office's business operations and client relationships.
"It's a dream job to open a celebrated agency like GSP in the most exciting city on Earth, especially when you can do it with someone you have nothing but admiration for," said Haas.