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TheStreet Open House

Florida Lottery Unveils New Logo And Brand In Honor Of Its 25th Anniversary

As the Florida Lottery continues with enthusiasm encourage people to play its games, the agency will also continue to make it a priority to use tickets and signage to encourage players to "Play Responsibly."       

Social Media: Follow the excitement of Florida Lottery's logo launch on Facebook and Twitter with #justimagine

A BOUT THE FLORIDA LOTTERY

The Florida Lottery is an integral part of Florida's culture and landscape. Responsible for contributing more than $24 billion to education and sending more than 600,000 students to college through the Bright Futures Scholarship Program, the Florida Lottery is a dependable source of financial support for the state. The agency reinvests nearly 98 percent of its revenue back into the economy through prize payouts, commissions to more than 13,000 Florida retailers, and transfers to education. Since its inception, Florida Lottery games have also made more than 1,200 people millionaires. That's more than $37.7 billion in prize payouts since 1988 when the first ticket was sold. As the agency celebrates its 25th anniversary in 2013, an innovative and fresh spirit shines through with a mix of new and classic games, an updated logo design and new brand identity,  as well as a renewed commitment to benefitting the state, all while inspiring Floridians to imagine the possibilities of their dreams coming true.  For more information, please visit www.flalottery.com.

" $24 Billion for Florida's Students"

 

 

SOURCE Florida Lottery

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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