Jan. 7, 2013
/PRNewswire/ -- Marketing executive
, who most recently launched and served as president of United Business Media's UBM Studios, has joined Penton Media as senior vice president, marketing, CEO
She will report to Kieselstein in the company's
New York City
headquarters, and serve as a member of Penton's Executive Committee.
Under Spellman's leadership, UBM Studios grew to deliver more than 400 digital/virtual solutions per year with a diversified business model that included e-learning, recruitment and career fairs and briefing centers. Her success in that role capped an accomplished career at UBM which saw her rise through the senior marketing ranks, notably serving as SVP corporate marketing for the company's CMP Media, and as CMO of UBM Channel, an integrated technology marketing services business.
At Penton, Spellman will have several areas of responsibility:
- establishing new strategic partnerships with companies focused on marketing to small and mid-sized businesses (SMB), and connecting those companies with Penton's three million SMB owners to drive revenues;
- creating a new marketing capabilities group to provide advanced analytics, marketing automation, digital/virtual solutions and e-learning support across the Penton organization;
- directing Penton's overall corporate marketing communications efforts as the company sharpens its strategic focus on delivering actionable ideas and insights, data and workflow tools, community and networking.
is an exceptionally talented business leader, and her skills fit perfectly with the strategic initiatives we are launching to further accelerate the strong digital revenue growth we are seeing in our business," said Kieselstein. "Her leadership of a central group to drive these critical capabilities across the entire Penton portfolio will ensure we always leverage our best talent and practices to fully capitalize on every market opportunity."
About Penton Media, Inc.
For millions of business owners and decision-makers, Penton makes the difference every day. We
our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then
this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at
Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.