Jan. 7, 2013
/PRNewswire/ -- Leading online travel company
Orbitz Worldwide (NYSE: OWW) and Empire State Development,
's chief economic development agency which administers the world-famous I LOVE
tourism program, have launched a seven-part online video series, "Orbitz Originals:
New York State
," which can be viewed exclusively at
. The series, which is the first by Orbitz to feature a U.S. destination, kicks off by highlighting the extraordinary Catskills and Adirondacks regions as seen through the eyes of award winning travel expert
. It will be followed by future episodes focused on other tourism regions throughout the state.
Research points to online video as an important source of inspiration in the travel planning process, prompting 45 percent of leisure travelers and 74 percent of affluent travelers to book travel after viewing an online travel video*. PHD, the media agency for Empire State Development, recognized this potential and helped bring the partners together on the new media collaboration. "Orbitz Originals:
New York State
" harnesses the power of online video to stimulate audiences with stunning visuals in a compact format that offers an unprecedented level of integration between inspiration and the act of booking travel at Orbitz.com. The marketing partnership will run through
Orbitz.com winter sale
offering up to 30 percent off hotels across New York State.
Each episode of "Orbitz Originals:
New York State
" explores a specific theme in the featured destination, including "Adirondacks: Olympic Sized Experience," "Catskills: Spirit of Place," and "Microbrews & Megabites," to name a few.
then takes viewers on his adventures throughout the landscape, providing a trip template that viewers can replicate themselves via travel bookings made at
is excited to work with Orbitz in providing this innovative online series that will introduce travelers to our state's many diverse destinations," said
, chief marketing officer and senior vice president of Empire State Development. "It is one more example of our renewed effort to work with local tourism regions to highlight the diversity and beauty of our entire state."
Beginning in the Adirondacks, Bangs journeys through a perfect mix of wilderness and civilization amid spectacular landscapes, unique culinary attractions and luxurious mountain resorts. The Adirondacks are home to Adirondack Park, the largest natural wilderness area in the
Eastern United States
, the only North American city to have hosted two separate Winter Olympics (1932 and 1980). In the Catskills, Bangs explores the natural beauty and celebrated hospitality that make the region one of the nation's premiere vacation retreats. Alongside a vast array of outdoor adventures with hundreds of lakes, streams and trails, unique places to stay include mountaintop resorts, family dude ranches and charming inns where guests are surrounded by natural beauty and mountain landscapes at every turn.
"Orbitz is a leader in leveraging innovative media platforms that connect passionate travelers to beautiful destinations with a wide range of activities and attractions," said
, vice president of partner marketing at Orbitz Worldwide. "Previous 'Orbitz Originals' installments have seen tremendous success driving travel to international locations such as
, so we're thrilled to feature
as the first U.S. destination in the 'Originals' series."
The Traveler's Road to Decision,
Google and Ipsos MediaCT (
About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (
), CheapTickets (
), ebookers (
), HotelClub (
), RatesToGo (
) and the Away Network (
). Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution (corp.orbitz.com/partnerships/distribution) delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business (
) delivers managed corporate travel solutions for corporations. For more information on partnership opportunities with Orbitz Worldwide, visit corp.orbitz.com.
Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at investors.orbitz.com. The public can sign up to receive email alerts whenever the company posts new information to the website.