LIN Media Unveils New Digital Media Brand Strategy At The Consumer Electronics Show & Rebrands RMM To LIN Digital
LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, announced today that it has rebranded RMM to LIN Digital as part of its strategy to align its digital offerings under a unified brand platform, take full advantage of operating synergies, and position it for further growth and success.
The announcement was made at the Consumer Electronics Show (“CES”) in Las Vegas, where Jamie Elden, LIN Digital’s Senior Vice President of Sales, who also leads their entertainment initiatives, is participating in a panel discussion on Monday, January 7 at 2:30 pm PT entitled “ Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms”.
“Rebranding to LIN Digital is key to advancing our growth strategy and building upon the valuable relationships we have with some of the nation’s most respected advertising agencies and brands,” said Elden. “Our new brand identity combines the size and legacy of LIN Media with our digital expertise, premium comScore, Inc.-ranked network of publishers, and proprietary technology that enables us to deliver highly targeted and effective marketing solutions to our clients.”
LIN Media acquired the company formerly known as RMM in October 2009 in order to advance its transformation to a local multimedia company and fuel its digital business. As a result of the Company’s significant investments in people, digital products and technology, LIN Digital’s revenues have increased 250% and its digital sales operations have expanded to 30 markets, including Los Angeles, Chicago and New York City, where its digital sales are headquartered. In addition, LIN Digital recently launched new entertainment initiatives and unique-to-market products that connect brands across display, video, and mobile platforms, as well as other sought-after video, branded entertainment, social media, and mobile rich media products.“With our expanding portfolio of digital media products and solutions, we are implementing a new digital media brand strategy that is cohesive and takes full advantage of our revenue-producing and operating synergies in order to further strengthen our leadership position in the multiscreen marketplace,” said Robb Richter, LIN Media’s Senior Vice President Digital.
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