This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

LIN Media Unveils New Digital Media Brand Strategy At The Consumer Electronics Show & Rebrands RMM To LIN Digital

LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, announced today that it has rebranded RMM to LIN Digital as part of its strategy to align its digital offerings under a unified brand platform, take full advantage of operating synergies, and position it for further growth and success.

The announcement was made at the Consumer Electronics Show (“CES”) in Las Vegas, where Jamie Elden, LIN Digital’s Senior Vice President of Sales, who also leads their entertainment initiatives, is participating in a panel discussion on Monday, January 7 at 2:30 pm PT entitled “ Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms”.

“Rebranding to LIN Digital is key to advancing our growth strategy and building upon the valuable relationships we have with some of the nation’s most respected advertising agencies and brands,” said Elden. “Our new brand identity combines the size and legacy of LIN Media with our digital expertise, premium comScore, Inc.-ranked network of publishers, and proprietary technology that enables us to deliver highly targeted and effective marketing solutions to our clients.”

LIN Media acquired the company formerly known as RMM in October 2009 in order to advance its transformation to a local multimedia company and fuel its digital business. As a result of the Company’s significant investments in people, digital products and technology, LIN Digital’s revenues have increased 250% and its digital sales operations have expanded to 30 markets, including Los Angeles, Chicago and New York City, where its digital sales are headquartered. In addition, LIN Digital recently launched new entertainment initiatives and unique-to-market products that connect brands across display, video, and mobile platforms, as well as other sought-after video, branded entertainment, social media, and mobile rich media products.

“With our expanding portfolio of digital media products and solutions, we are implementing a new digital media brand strategy that is cohesive and takes full advantage of our revenue-producing and operating synergies in order to further strengthen our leadership position in the multiscreen marketplace,” said Robb Richter, LIN Media’s Senior Vice President Digital.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs