“Content recognition technology is a critical link in turning the promise of interactive advertising into a valuable reality for advertisers, broadcasters and other partners in the mobile ecosystem,” said Ricky Liversidge, Chief Marketing Officer, DG. “Digital fingerprinting is at the forefront of second screen technologies, which Audible Magic has pioneered. The Smart ID system has been adopted by so many of the leading companies in the entertainment, mobile and technology sectors that it was an easy decision for us to form a partnership with them and bring such a service to market.”
“DG is enabling something remarkable here,” said Jay Friedman, VP of Marketing for Audible Magic. “It is synching TV ads with corresponding mobile experiences in a fully integrated manner within its comprehensive MediaMind platform. DG is already a dominant player in both TV and online advertising solutions. Now, with the ability to take advantage of the TV-mobile advertising connection more fully, it is poised to deliver its advertising and agency clients a great deal more.”
CES attendees are welcome to experience the reality of second screen advertising with a demo at the Audible Magic booth #75314 in Eureka Park, located in the Venetian in Las Vegas, January 8-11, 2013.
About DGDG connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The company's television division utilizes best-in-class network and content management technologies, creative and production resources, and digital asset management and syndication services that enable advertisers and agencies to work faster, smarter, and more competitively. The company's online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com. About Audible Magic Audible Magic is the trusted leader in digital fingerprinting for recognizing content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TVs, set-top boxes, smart phones, tablets, and other appliances. Since its founding in 1999, the company has been awarded more than 20 patents in the U.S. and in Europe. Currently, Audible Magic works with more than 200 customers and partners, including A+E, CBS, CBC, Dailymotion, Discovery, Disney, Facebook, Fox, Metacafe, MySpace, NBC, Sony, Soundcloud, TVplus, Univision, Universal Music, Verizon, Viacom, and Warner Music.