“Content recognition technology is a critical link in turning the promise of interactive advertising into a valuable reality for advertisers, broadcasters and other partners in the mobile ecosystem,” said Ricky Liversidge, Chief Marketing Officer, DG. “Digital fingerprinting is at the forefront of second screen technologies, which Audible Magic has pioneered. The Smart ID system has been adopted by so many of the leading companies in the entertainment, mobile and technology sectors that it was an easy decision for us to form a partnership with them and bring such a service to market.”“DG is enabling something remarkable here,” said Jay Friedman, VP of Marketing for Audible Magic. “It is synching TV ads with corresponding mobile experiences in a fully integrated manner within its comprehensive MediaMind platform. DG is already a dominant player in both TV and online advertising solutions. Now, with the ability to take advantage of the TV-mobile advertising connection more fully, it is poised to deliver its advertising and agency clients a great deal more.”
DG And Audible Magic Unveil Synchronized Ad Service At CES
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