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NEW YORK (
TheStreet) -- All eyes will be on
Intel(INTC - Get Report) at the Consumer Electronics Show (CES) in Las Vegas on Monday as the chip company makes its big play for the consumer market.
Intel, which hosts a CES press event later today, has kept its news under wraps. Rumors have swirled about a
set-top box announcement, a focus on the company's latest Atom processors, and the new breed of super-skinny laptops known as ultrabooks.
"Ultrabooks were one of the more prolific product categories at last year's CES," Canaccord Genuity analyst Bobby Burleson said in a recent note. "We expect Intel to highlight the newer touch-enabled convertible hybrid designs at this CES and also expect Intel to showcase their new low power Atom processors targeted at Win 8 tablets."
Canaccord Genuity has a "buy" rating on Intel.
Launched late last year, Intel's Z2760 Atom processor, code-named "Clover Trail" is a low-power offering aimed at the market for
Microsoft(MSFT - Get Report) Windows 8 tablets from the likes of
HP(HPQ - Get Report).
Rick Sherlund, an analyst at Nomura, agrees that Intel is likely to focus attention on its new processor when it meets with analysts at CES on Monday. "We would expect there to be an emphasis on Intel's new and strategically important Clover Trail processor for tablets, including successor Bay Trail," he wrote, in a recent note. "Clover Trail chips have had some issues getting to market and largely missed the holiday season."
Sherlund notes, however, that with power management modifications to the chip now out of the way, he expects shipments to ramp up in January. "We expect to see some new Clover Trail based tablets running Windows 8 that would be featured by Intel, along with other new Windows 8 devices," he wrote.
The analyst points out that rival chip maker
Nvidia(NVDA - Get Report) is boosting efforts around its next-generation
Tegra 4 offering, which was announced at CES early on Monday.
"We also wonder when Microsoft may refresh the Surface RT tablet to run the new Tegra 4 chip, as well as potentially updating [the] Surface Pro [tablet] to run on Clover Trail," he added.