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Rovi Powers New Premium Mobile Movie Service From Mei-Ah And China Mobile Hong Kong

In addition to supporting the new mobile service, DivX ® technologies power Mei Ah's online Video-On-Demand services in China ( http://www.116.tv/ ) and internationally ( http://boyabo.com , since 2011). Boyabo.com offers titles in the DivX format for download-to-own as well as download-to-rent and uses DivX DRM technologies to enable consumers to download and enjoy content offline and across an extensive, multi-manufacturer ecosystem of consumer electronics devices, as well as Windows and Mac computers.

In addition to adopting Rovi technologies for the delivery and display of entertainment, Mei-Ah has adopted Rovi TotalCode to streamline content preparation. TotalCode offers professional-quality batch encoding of video content in a broad range of digital distribution and broadcast formats and is being used by Mei-Ah to generate titles for both download and streaming.

"Our work with Mei-Ah is a showcase of the breadth and depth of Rovi technologies for enabling the digital entertainment value chain from content creation through consumption," said Matt Milne, Executive Vice President Worldwide Sales and Marketing, Rovi Corporation. "As Mei-Ah's services attest, Rovi technologies provide an end-to-end solution and enable the variety of use cases required – from downloading for viewing offline and across a range of devices to streaming directly to portable devices – to deliver the entertainment flexibility and freedom consumers crave."

DivX technologies are recognized by millions of consumers around the world for delivering great video performance, visual quality, and multi-screen interoperability. Over 750 million DivX devices have shipped into the market worldwide, ranging from Blu-ray players and HDTVs to game consoles and smartphones. DivX movies can be easily transferred via optical disc, USB drive, and SD memory cards or content can be streamed over a home network using DNLA for playback on registered DivX Certified devices.

About Mei Ah Entertainment Group

Mei Ah Entertainment Group was founded in 1984 and listed at Hong Kong Stock Exchange in 1993. Majoring in video distribution, the Group has been actively engaged in film investment and production since 1997, it has produced more than 150 titles to date and have a film library of approximately 600 titles, including many box office hits and internationally acclaimed titles. The Group has also been involved in TV series production and distribution, television channel operational, multi-media development and recently the cinema lines throughout China.

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