TheStreet #1 Financial Media Site For Certified Financial Advisors

NEW YORK, Jan. 7, 2013 /PRNewswire/ --  TheStreet  (NASDAQ: TST) , a leading digital publisher of investment and financial news, today announced that it ranks first among financial media websites for delivering Certified Financial Advisors, according to the most recent comScore Media Metrix analysis ( November 2012).  TheStreet also leads financial media sites including Forbes.com, WSJ.com, Bloomberg.com, Yahoo! Finance, and CNNMoney in delivering financial professionals and high net-worth educated investors.

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Looking at financial media sites, TheStreet ranks:

#1 for Certified Financial Advisors- TheStreet audience is 263% more likely to have the job title Certified Financial Advisor when compared to the U.S. internet population and ranks first amongst financial media websites for delivering this demographic (Index: 363)

#1 for High Net-Worth Investors- TheStreet audience is 47% more likely to have a portfolio valued at over $500K when compared to the U.S. internet population and ranks first amongst financial media sites for delivering these high net-worth investors.  (Index: 147)

#1 for Business Decision Makers- TheStreet ranks first amongst financial media sites for delivering business decision makers with the job title VP, Director, or Manager  (Index: 119)

#1 for Educated Consumers- TheStreet is audience is 26% more likely to have a college degree when compared with the U.S. internet population and ranks first amongst financial media sites for delivering these educated consumers and investors (Index: 126)

"Our mission at TheStreet is to provide actionable news and analysis from various experts on investing and personal finance," said James R. Freiman, Senior Vice President of Business Development & Strategy at TheStreet. "Certified financial advisors recognize that the tools and insights we offer at TheStreet help their clients gain a competitive edge; these comScore results validate that."

TheStreet also ranks in the Top 3 among financial media sites for:

• Finance Professionals (Index: 339, Rank: #2)
• Household Income $100K+ (Index: 159, Rank: #3)
• Portfolio Value $1M+ (Index: 181, Rank: #3)
• More than 10 Online Brokerage Transactions per Month (Index: 466, Rank: #3)
• Checks Stock Quotes Online Multiple Times per Day (Index: 242, Rank: #2)

About TheStreetTheStreet, Inc. is a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. The Company's network of brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, Chat on TheStreet, MainStreet and Rate-Watch. For more information on TheStreet's business, visit  www.t.st. For financial and business news, actionable trading ideas, stock quotes and more, visit TheStreet.com, follow TheStreet on Facebook and Twitter, and access TheStreet through all major mobile and tablet platforms.  For more information on The Deal, visit  www.thedeal.com.

About comScore Media MetrixcomScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe.  comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers.  comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

Contact: Erin CorcoranTheStreet, Inc. 212-321-5566 [e-mail]

 

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