Apps Genius Corp (OTCQB: APGS) ( www.appsgenius.com) today announces the official release of its crowdfunding platform, which is used to power GetFunded.com, a site devoted to the health and wellbeing of animals. The platform is designed to power a multitude of specialized crowdfunding websites with GetFunded.com being the first of many planned category-dedicated crowdfunding sites to be launched.
With more than 65% of households in the United States including at least one pet 1, and more than 8,700 businesses 2 offering specialized products and services to these animals and their owners, there is a clear demand for the niche services offered by GetFunded.com. Registered users have the ability to list their projects, including specifications and projected monetary goal, so that individual investors interested in supporting a specific cause can do so through donations. Example projects include funds to help spay and neuter feral cats, assisting an owner with the cost of her Rottweiler’s eye surgery, and helping local shelters feed and care for strays by contributing to overhead costs.
The benefits of specialized crowdfunding sites are multifold. They offer the public a way to invest in ventures and causes in which they are truly interested, giving hands-on support to the individual, business, or pet in need, and receiving access to status updates or progress reports of the invested funds. They also offer individuals, entrepreneurs, and businesses a unique way to access funding they might otherwise have difficulty securing.
“As we move into 2013 with the launch of GetFunded, we are excited to see how this venture we are embarking upon will benefit the crowdfunding community,” says Adam Kotkin, Apps Genius Corp CEO. “The crowdfunding market continues to grow and Apps Genius’ platform allows us to focus on certain underrepresented markets where communities with specific interests can fund projects close to their hearts. Our platform is developed with the JOBS Act in mind and its possible future implementation to crowdfunding sites and all the new possibilities that may open up ahead of us.”