Platform LoyaltyThe survey also polled respondents on operating system preferences. It revealed a lack of loyalty to any single operating system for use on most multi-function devices. Nearly two-thirds (66 percent) indicated they might consider purchasing a mobile or computing device with a different operating system. About one-fourth (24 percent) said they would consider a switch to “see what else is on the market”; 23 percent to “have a better user experience with another operating system”; and 23 percent to “get access to more innovative services and applications.”
Consumers Less Likely To Buy Single-Function Electronics, While Plans To Purchase Multi-Function Devices Are On The Rise, Accenture Survey Finds
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