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TheStreet Open House

Universal Studios Hollywood Partners With The Beijing Municipal Commission Of Tourism Development Bringing A Spectacular Display Of Chinese Culture To The Entertainment Capital Of L.A. (SM)

UNIVERSAL CITY, Calif., Jan. 4, 2013 /PRNewswire/ -- Universal Studios Hollywood SM today welcomed the Beijing Municipal Commission of Tourism Development's Culture Fair, a celebration of Chinese art and culture featuring three days of engaging activities and interactive displays exhibiting the historical city's most notable landmarks. The event, "Glamorous Beijing: World City," promotes tourism to the People's Republic of China's capital city and takes place through January 6, 2013, in the theme park's iconic Globe Theatre from 10:30 a.m. to 5 p.m.  Admission will be free to the Globe Theatre during the event.

(Photo: http://photos.prnewswire.com/prnh/20130104/LA37421-a)

(Photo: http://photos.prnewswire.com/prnh/20130104/LA37421-b)

The fair, which opened on January 4 with a dynamic opening ceremony featuring a traditional lion and dragon dance, gives guests an exclusive opportunity to explore the magic of Beijing.

During the vibrant opening event, representatives from the Beijing Municipal Commission of Tourism Development and the Los Angeles Tourism & Convention Board (LA Tourism) signed an official agreement indicating a new stage of partnership between the two organizations within the World Tourism Cities Federation (WTCF), further promoting an exchange of tourism between the influential destinations.

Larry Kurzweil, President, Universal Studios Hollywood, said:  "Universal Studios Hollywood is proud to extend the red-carpet treatment to the Beijing Municipal Commission of Tourism and to all of our visitors from China.  We take great pride in supporting the exchange of Chinese and American culture by hosting this event within our movie studio and theme park experience."

Yu Debin, deputy director of Beijing Municipal Commission of Tourism Development, said: "Universal Studios Hollywood, The Entertainment Capital of L.A., is the ideal location for hosting the Beijing Tourism Cultural Fair.  This event is more than a display of Beijing—it also represents the beginning of a strong partnership between Beijing and Los Angeles tourism."

Ernest Wooden Jr., President & CEO for LA Tourism, said: "Today's celebration is not just about travel to Beijing or to Los Angeles…it is about the cultural and economic benefits of tourism between our two great destinations.  Signing this Memorandum of Understanding today is another positive step in growing tourism between the leading gateways of China and the U.S."

Activities at the family-friendly fair include lessons on the ancient arts of paper cutting and creating figures with palm leaves, as well as painting and creating clay figurines and Beijing opera masks. Dozens of delicate drawings on display feature captions giving an overall description of natural scenery, local customs, cultural charm and the international vision of Beijing.

While Beijing has been the capital of China for 860 years, the city has 3,000 years of history to explore. In conjunction with the event, the ICN TV Network's television program, "Glamorous Beijing," will be introduced.

Universal Studios Hollywood caters to Chinese guests with in-language park maps; menu options popular with Chinese visitors at select restaurants in the park; Mandarin-speaking guides on the famous behind-the-scenes Studio Tour; and Mandarin-speaking retail associates available in the park's shops to help guests find the perfect memento of their visit.

Universal Studios Hollywood, The Entertainment Capital of L.A., includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the "5 Towers" state-of-the-art outdoor concert venue, and the Gibson Amphitheatre concert and special event arena.  World-class rides and attractions include the critically-acclaimed thrill ride, "Transformers™: The Ride—3D," the intense, award-winning ride, "King Kong 360 3-D" on the famed behind-the-scenes Studio Tour, "The Simpsons Ride TM," "Revenge of the Mummy SM —The Ride" indoor roller coaster and "Jurassic Park® —The Ride."

As one of the composing departments of the People's Government of Beijing Municipality, Beijing Municipal Tourism Development Commission mainly takes the responsibilities of promoting the city's tourism image, managing its tourism resources and coordinating the development of its tourism industry. Functions of the Commission also cover the formulation of the city's tourism laws and regulations, its tourism environment build-up, the policy guidance and the administration for the city's tourism industry. 

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