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TheStreet Open House

Pinnacle New Media Companies Select BlogWorld's New Media Expo For Product Rollouts And Big Announcements

"We want to offer New Media Expo attendees the opportunity to work with our platform experts to create a BlackBerry app in minutes," said Alec Saunders, Vice President, Developer Relations and Ecosystems at Research In Motion. "Adding social sharing with BBM to a web-based app is done with a simple click and creates the opportunity to gain tremendous viral buzz that can give developers greater awareness and more downloads of their app."

Bootic

Bootic, the innovative e-commerce network, will debut its new Social Shopping program. Building on the affiliate model, the Social Shopping program partners with entrepreneurial bloggers and social media mavens to offer targeted consumer goods available on Bootic to shoppers. The Social Shopping program monetizes content providers' expertise, converting their web traffic into profits. In as little as five clicks, bloggers and social media entrepreneurs can connect readers and followers with the Bootic Shopping experience. Since Bootic stocks a vast variety of products ranging from pet supplies to high fashion, bloggers and others who are social media savvy can appeal to a broad range of audiences and interests.

"We are excited to offer an easy-to-implement, customizable program for partnering content with profit," explained Eric Barber, CEO of Bootic. "The Social Shopping program is one of the many unique features that sets Bootic apart as an innovative e-commerce site."

Cemmerce

Cemmerce will help bloggers and other content providers better monetize their content with free "monetization makeover" sessions. Cemmerce will analyze and provide recommendations for increasing revenue on any attendee's web site can web site.

At its booth, Cemmerce will demonstrate how bloggers can easily capitalize on the growing affiliate marketplace. With the Cemmerce platform, free to content creators, a new standard has been set for simplicity in monetizing content. By adding only a few lines of code to a website or installing a simple plug-in, Cemmerce automatically and accurately converts product references in web content into live commerce links with real-time price-comparison data. The links generate new revenue streams from both older and current online content. Cemmerce's proprietary algorithm enables highly accurate mapping to products within the content, only identifying exact products matches that can be purchased. 

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