LONDON, January 4, 2013 /PRNewswire/ --
Legal IQ is pleased to announce it will host a free IP webinar on Monetizing Intangible Assets to Generate Brand Value on Tuesday, January 22, 2013, at 10:00 AM - 11:00 AM (GMT) in association with the 10 th Annual Nordic IPR Forum.
Intangible assets have the power to influence competitive advantage, wealth creation and economic prosperity. In this age of innovation, it is more important than ever to consider monetizing these potentially valuable assets.This webinar will explore methods to monetize intangible assets to boost brand value, influence competitive advantage, wealth creation and economic prosperity. A panel of experts will outline common strategies, explore the pros and cons of each approach, and argue the case for preserving brand value. Topics that will be discussed within this 60-minute webinar include:
- Build IP monetization strategies to drive brand value from assets
- How to drive customer engagement through brand licencing
- How to demonstrate brand value through effective IP management
- Tips, pros and cons of outbound licensing, sales and enforcement
- The disposal of patents to non-practicing entities - and its downside