This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

10 Craft Beers That Aren't

5. Goose Island Brewery
Why it's not craft: Owned by Anheuser-Busch InBev

Goose Island couldn't win, so why try?

The Chicago brewery got its start in 1988 but got its first taste of craft beer wrath when it joined up with Redhook and Widmer Brothers in the Craft Brewers Alliance in 2006. Despite saturating the Chicagoland area in 312 Urban Wheat during the summer and warming it with its barrel-aged Bourbon Country Stout during the winter, it occasionally drew critiques for associating with a collective that was distributed and partially owned by Anheuser-Busch.

Despite a trophy case full of medals from the Brewers Association's Great American Beer Festival, whispers about the supposedly inevitable drop in Goose Island's quality became deafening. Last year, founder John Hall sold the company to Anheuser-Busch InBev outright for $38.8 million. Since then, questions about Goose Island becoming a national brand (which it was, to a degree, when the Craft Brewers Alliance brewed it in various locations) and about Bourbon County Stout going year-round have continued to circulate.

There were still lines for BCS in Chicago this year and nothing about Goose Island's numbers indicate outsized success as A-B's "craft" beer brand. According to Beer Marketer's Insights, Goose Island sold 150,000 barrels of beer in 2011, its first year with Anheuser-Busch. Not only is that less than half of the 623,000 barrels sold by the Craft Brew Alliance in the same year, but it's a fraction of the 713,000 barrels sold by Colorado-based New Belgium and the 858,000 barrels unloaded by California-based Sierra Nevada.

Even among the big boys, Goose Island remains a misfit.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs