If you have savings account rates on the brain, you are not alone. The latest New Year Financial Resolutions Study from Fidelity Investments finds that savings is a priority for most of those making financial resolutions in 2013.
The study discovered nearly half of the survey respondents -- 46 percent -- are considering financial resolutions for the upcoming year. That's the highest rate recorded by the study, now in its fourth year.
Of those resolutions, saving is the top goal for most Americans. The top three goals in the survey were as follows:
- Save more: 52 percent
- Spend less: 19 percent
- Pay off debt: 19 percent
On average, survey respondents reported wanting to save $2,400 toward both short-term and long-term goals. While resolutions can be notoriously tough to keep, 62 percent of respondents say they followed through on their financial resolutions from last year.
Retirement is the main savings goalLong-term goals are the biggest priority for consumers, according to the Fidelity study. Of those planning to save, 62 percent cite long-term needs, compared to the 29 percent who report saving for short-term goals. Not surprisingly, retirement was the most often mentioned reason for saving:
- Retirement: 48 percent
- College savings: 46 percent
- Retiree health care costs: 34 percent