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If you have savings account rates on the brain, you are not alone. The latest New Year Financial Resolutions Study from Fidelity Investments finds that savings is a priority for most of those making financial resolutions in 2013.
The study discovered nearly half of the survey respondents -- 46 percent -- are considering financial resolutions for the upcoming year. That's the highest rate recorded by the study, now in its fourth year.
Of those resolutions, saving is the top goal for most Americans. The top three goals in the survey were as follows:
Save more: 52 percent
Spend less: 19 percent
Pay off debt: 19 percent
On average, survey respondents reported wanting to save $2,400 toward both short-term and long-term goals. While resolutions can be notoriously tough to keep, 62 percent of respondents say they followed through on their financial resolutions from last year.
Retirement is the main savings goal
Long-term goals are the biggest priority for consumers, according to the Fidelity study. Of those planning to save, 62 percent cite long-term needs, compared to the 29 percent who report saving for short-term goals.
Not surprisingly, retirement was the most often mentioned reason for saving:
Retirement: 48 percent
College savings: 46 percent
Retiree health care costs: 34 percent
Short-term savings goals cited in the survey include
building an emergency fund and funding a big-ticket purchase, such as a television or computer.
Different accounts for different goals
If you are one of those planning to focus on long-term or short-term savings goals in 2013, you may want to look closely at where you're storing your money.
For long-term goals such as retirement and college expenses, specialized educational funds, such as 529 plans, may offer tax benefits on the money you set aside for education. If your employer provides a match to your 401(k) plan, contributing to it may equal free money for your retirement savings. Roth or traditional IRAs may also prove helpful in designing a effective retirement savings plan.