This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Spark Commerce Offers New Online-to-Offline Promotions & Analytics Platform

BOSTON, Jan. 3, 2013 /PRNewswire/ --  Spark Commerce has been working with select SMBs and marketing companies to help them improve their marketing reach and ROI using a unique card-linked and mobile redemption & analytics system.  Tools for increasing social activity and engagement are incorporated into the platform. 

Backed by a group of private investors with relevant expertise in payments, big data, direct marketing and social and mobile commerce, including Loeb Enterprises, the company was founded by Andrew Moss and Janssen Choong - serial entrepreneurs who helped launch HotWire, Customink, and BuyWithMe (acquired by Gilt Groupe).  The team is leveraging proprietary data and software that was derived from those ventures to implement some of the critical components, while adding new layers to incorporate added mobile and social functionality.

During an initial pilot program, Spark and niche marketing companies like Gluten-Free Saver recently demonstrated the platform's compelling characteristics for local merchants like Stone Hearth Pizza in Boston.  They were able to drive new trial and social sharing of Stone Hearth's gluten-free menu to a targeted group of customers that then spread the promotion via word of mouth.  As a result of this sort of isolated segment-to-product match, conversion metrics far exceeded expectations; and clients are finding it preferable to working with bank-focused "card-linked" companies like Edo Interactive, Cardlytics, or FreeMonee which can't target the consumer attributes that are uniquely actionable.

"It's very rewarding to be able to work with a high quality merchant like Stone Hearth and deliver valuable customers interested in the specific products they want to market," said Andrew Moss, Spark Commerce's CEO.  "As we expand on the platform capabilities we're rolling out and add partners, we expect to improve our ability to serve as a channel for new customer acquisition at a positive ROI (in a way generic daily deal sites cannot)."

"The 'Powered by Spark' platform is opening up compelling new opportunities for our business. We experienced exceptional word-of-mouth spread with our promotion and grew our audience with little effort and are now planning larger campaigns," said Zach Rachins, co-founder of Gluten-Free Saver.

About Spark Commerce Inc.Spark Commerce Inc. has developed a platform for managing online-to-offline promotions that is uniquely capable of tracking ROI on campaigns through multiple channels.  Spark leverages proprietary data from social commerce campaigns and works with agencies, brands and direct marketers to close the online-to-offline loop & boost engagement.  Based in Boston, MA, Spark Commerce is privately held.  More at

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs