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TheStreet Open House

Pringles® And Star Wars™ Present "The Force For Fun" Video Project

BATTLE CREEK, Mich., Jan. 3, 2013 /PRNewswire/ -- In a totally out-of-this-world alliance, Pringles®, that irresistibly crunchy and flavorful crisp, and Star Wars™, the powerful pop culture phenomenon from Lucasfilm, have come together to launch "The Force for Fun" video contest. This fun and inventive contest gives fans everywhere the opportunity to express their creativity for the chance to have their idea made into a national TV ad.  The contest celebrates the flavorful deliciousness of Pringles as well as the fall 2013 back-to-back releases of Star Wars Episode II: Attack of the Clones and Episode III: Revenge of the Sith in breathtaking 3D.

(Logo: http://photos.prnewswire.com/prnh/20130103/CG36363LOGO)

Fans can submit ideas for a Pringles Star Wars video at www.tongal.com/TheForceforFun from now until January 21 for the chance to win at least $250 and the potential for it to become a national TV ad.  An idea is not a detailed script; it is a spark of inspiration, or a description of what will happen in the video.  Submissions should be in 140 characters or less.

Amateur and semi-professional video creatives from the Tongal creative community will compete to produce five videos based on the winning ideas.  In addition, fans can submit videos of their own and two of these will be selected as fan-generated "wildcard videos."  Of these seven total videos, Pringles and Lucasfilm will jointly select one video to professionally produce which could air on national television in the fall of 2013.

Pringles, Lucasfilm and Tongal are asking for any and all ideas from fans across the cosmos. Visit www.tongal.com/TheForceforFun for more information about how to submit an idea or an original Pringles Star Wars video set in a galaxy far, far away...

For official "The Force for Fun" video contest rules, please visit http://tongal.com/TheForceforFun/rules.

About Kellogg Company Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com

About TONGALTongal is a social content development platform that helps global businesses connect with global creativity.  Tongal's unique Content Evolution process opens the creative door to loyal customers, fans, even employees -- creating immediate, relevant content by tapping their (frequently, great) ideas, then pushing the very best of these forward to the talented folks who can translate the vision into living color. http://www.tongal.com.

About LucasfilmLucasfilm, the Lucasfilm logo , STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM &  © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

SOURCE Kellogg Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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