BATTLE CREEK, Mich.
Jan. 3, 2013
/PRNewswire/ -- In a totally out-of-this-world alliance,
that irresistibly crunchy and flavorful crisp, and
™, the powerful pop culture phenomenon from Lucasfilm, have come together to launch "The Force for Fun" video contest. This fun and inventive contest gives fans everywhere the opportunity to express their creativity for the chance to have their idea made into a national TV ad. The contest celebrates the flavorful deliciousness of
as well as the fall 2013 back-to-back releases of
Attack of the Clones
and Episode III:
Revenge of the Sith
in breathtaking 3D.
Fans can submit ideas for a
from now until
for the chance to win at least
and the potential for it to become a national TV ad. An idea is not a detailed script; it is a spark of inspiration, or a description of what will happen in the video. Submissions should be in 140 characters or less.
Amateur and semi-professional video creatives from the Tongal creative community will compete to produce five videos based on the winning ideas. In addition, fans can submit videos of their own and two of these will be selected as fan-generated "wildcard videos." Of these seven total videos,
and Lucasfilm will jointly select one video to professionally produce which could air on national television in the fall of 2013.
Lucasfilm and Tongal are asking for any and all ideas from fans across the cosmos. Visit
for more information about how to submit an idea or an original
video set in a galaxy far, far away...
For official "The Force for Fun" video contest rules, please visit
About Kellogg Company Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the
acquisition of the iconic
® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than
, these brands include
Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®,
and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit
About TONGALTongal is a social content development platform that helps global businesses connect with global creativity. Tongal's unique
process opens the creative door to loyal customers, fans, even employees -- creating immediate, relevant content by tapping their (frequently, great) ideas, then pushing the very best of these forward to the talented folks who can translate the vision into living color.
About LucasfilmLucasfilm, the Lucasfilm logo
, STAR WARS
™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM &
Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
SOURCE Kellogg Company