News America Marketing has introduced a number of online, mobile and digital savings products over the past year, with the
SmartSource Xpress app for iPhone launching in 2013. However, proving that they are still a force to be reckoned with, free standing inserts (FSIs), a stalwart of the marketing mix since the early 70s, continue to perform at or near record-setting levels. In 2011, over 311 billion coupons were distributed, with FSIs accounting for 88% of them, dwarfing all other forms of coupon distribution
(2012 Coupon Trends, Inmar).
News America Marketing
News America Marketing is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine, to our pioneering coupon app, SmartSource Xpress, News America Marketing's SmartSource ® branded advertising and promotional programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,700+ publications 1, 50,300 retail stores 2, 300 partner sites including our own SmartSource.com 3 as well as through our rapidly expanding coupon app SmartSource Xpress ® for iPad ®. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
For more information, please visit newsamericamarketing.com or smartsource.com.
iPad ® and iPhone ® are trademarks of Apple, Inc. Registered in the U.S. and other countries.1NAM market list effective 7.22.12 2Based on NAM's SSCM as of cycle 1, 2013 for all COT except Domestic COT is based on NAM's Cart programs. 3As of June 2012 SOURCE News America Marketing