News America Marketing has introduced a number of online, mobile and digital savings products over the past year, with the SmartSource Xpress app for iPhone launching in 2013. However, proving that they are still a force to be reckoned with, free standing inserts (FSIs), a stalwart of the marketing mix since the early 70s, continue to perform at or near record-setting levels. In 2011, over 311 billion coupons were distributed, with FSIs accounting for 88% of them, dwarfing all other forms of coupon distribution (2012 Coupon Trends, Inmar).
SmartSource Delivers Largest Sunday Newspaper Coupon Insert In Company History On Sunday, January 6th
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