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SmartSource Delivers Largest Sunday Newspaper Coupon Insert In Company History On Sunday, January 6th

Stocks in this article: NWS





NEW YORK, Jan. 3, 2013 /PRNewswire/ -- To help consumers lighten their financial load after the holiday season, SmartSource, the premier coupon distributor in North America, is kicking off the new year with an unprecedented quantity and array of savings. News America Marketing (NAM), a division of News Corporation (NASDAQ: NWS), today announced that on Sunday, January 6 th, 2013 the SmartSource Magazine coupon insert will be the largest in the company's history.  Multiple inserts will be required in most markets in order to deliver up to 132 pages of coupons and savings, a record number for a single date.



"We recognize the need to get the most out of every dollar throughout the year, and especially after the holidays," said Chris Mixson , President, News America Marketing. "Consumers are always looking for more ways to save, particularly at the beginning of the year, so the timing of our largest collection of coupons appearing the first Sunday in January is perfect."



News America Marketing worked with some of the largest consumer packaged goods companies in the nation in a quest to fill the special January 6 th insert with high-value savings offers.  Consumers will find up to $100 in savings on everyday products from top brands.  Each market can expect to see a larger number of coupons than they see in their usual weekly insert, with variations in each market based on brand participation. One of the additional books many markets will see is the "New Year, New You" themed insert that contains savings on many health and wellness related items and includes a sweepstakes for a spa getaway for two.



"January 6 th is going to be a blockbuster date for coupon clippers," said West Naze, EVP of Sales, News America Marketing. "Our retail and packaged goods clients recognize the loyal following and engagement of the SmartSource consumer. We are thrilled to be publishing this record number of coupons which will provide shoppers a fantastic opportunity to further stretch their hard-earned dollars."



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