PVH Corp. (NYSE: PVH) announced today new marketing partnerships for its IZOD brand with two PGA Tour players: two-time Tour winner Scott Piercy and fourth-year Tour pro Spencer Levin. As part of the agreements, Piercy and Levin will wear IZOD Golf apparel on course beginning in January 2013. They join reigning U.S. Open champion Webb Simpson as ambassadors on Team IZOD.
“We are thrilled to welcome these outstanding players to Team IZOD,” said Mike Kelly, Executive Vice President of Marketing for PVH Corp. “Having three accomplished players on Tour – Webb, Scott and Spencer – each of whom embodies the colorful and youthful spirit of the brand is very exciting for IZOD. Further, we are pleased to bring consumers the opportunity to buy the looks worn by our team of golfers at our various retail partners.”
Simpson, whose multi-year partnership with IZOD was announced in September, Piercy and Levin will compete together for the first time in 2013 at the Sony Open in Honolulu on January 10 th -13 th. Each of the players will wear IZOD Golf shirts with the brand’s logo present on the left chest and center back, along with IZOD Golf pants and belts.
Further, the group will be featured across IZOD’s website and social media channels. In tandem with the players wearing IZOD Golf apparel over the course of the season, consumers can purchase the latest styles at participating national retailers in the U.S.“I am really excited to be working with the IZOD team,” said Piercy. “The team of designers put together a wide variety of colorful looks that balance performance, style and comfort. I am looking forward to a great season.” “To have the opportunity to be outfitted by an iconic brand like IZOD is great,” said Levin. “To have them behind me at this point in my career means a lot, and I know that I will look and feel my best on the course as the season gets underway.” Ranked No. 42 in the world, Piercy has two PGA Tour titles – the 2012 RBC Canadian Open and the 2011 Reno-Tahoe Open. Levin finished third at the 2012 Waste Management Phoenix Open and second at the 2011 Mayakoba Golf Classic.