Tobacco Use: A Threat To Minnesota's Communities
SAINT PAUL, Minn.,
Jan. 3, 2013 /PRNewswire/ -- ClearWay Minnesota(SM) , in partnership with
ECHO (Emergency, Community, Health, and Outreach), has created a multilingual television program,
The Harm of Commercial Tobacco in Our Community, to educate
Minnesota's diverse populations about the dangers of tobacco. The program discusses the seriousness of tobacco use, the targeting of immigrants and ethnic groups by tobacco companies, and the benefits of quitting.
Minnesota's ethnic communities relate differently to tobacco, the effects of tobacco use are equally harmful to all Minnesotans – regardless of race or ethnicity," said
David Willoughby, Chief Executive Officer of ClearWay Minnesota. "This educational program offers a distinct way to tell the story of tobacco's impact on all Minnesotans and to educate the specific populations that are most at-risk."
According to the latest Minnesota Adult Tobacco Survey, approximately 625,000 adult Minnesotans currently smoke and our state loses 5,100 lives each year due to tobacco use. In addition, 77,000
Minnesota youth are current tobacco users and 6,800 kids become new daily smokers each year. Despite lawsuits and increasing regulations, the tobacco industry continues to heavily market its deadly products to both youth and
Minnesota's ethnic communities.
"Tobacco's impact and health risks do not discriminate – but tobacco companies do target underserved communities," Willoughby said. "We need to continue strong public policy efforts together with tobacco prevention and smoking cessation services in the communities targeted most by tobacco companies. Partnering with
ECHO Minnesota provides an invaluable opportunity to protect the health of all Minnesotans."
To help inform diverse communities in
the Twin Cities and
Greater Minnesota areas,
The Harm of Commercial Tobacco in Our Community
will broadcast in eight languages (English, Spanish, Hmong, Somali, Vietnamese, Lao, Karen and Khmer), featuring guest experts from each culture having a candid discussion about the dangers of smoking. The program will air on
tpt's Minnesota Channel (Comcast Channel 202 or 243, depending on location), and on public stations across
Minnesota and online at
www.echominnesota.org in January 2013.
broadcast schedule is as follows:
SOURCE ClearWay Minnesota
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