Jan. 3, 2013
/PRNewswire/ -- The Engineering Achievement Committee of the National Academy of Television Arts & Sciences conferred
an Emmy® Award for engineering creativity in its work on localized ad insertion.
Motorola's CherryPicker video processing platform contributed the base IP architecture and Digital Program Insertion (DPI) to a new industry solution for serving localized ads across digital programming—an essential part of next-generation cable advertising.
CherryPicker is celebrating its 14
anniversary as a leading digital video platform for cable that uses statistical multiplexing to convey the best possible video quality using the least possible bandwidth. It performs DPI via two industry standards: SCTE-30 and 35—both of which were co-developed by Motorola. The result is that cable operators can seamlessly and economically insert localized ads into their programming.
Annual Technology & Engineering Emmy is a great honor that complements our distinguished history of innovation," said
, Senior Vice President and General Manager of Motorola Mobility's Network Infrastructure Solutions. "Our video product portfolio has a heritage of industry leadership. We are extending that leadership with advanced CherryPicker capabilities as well as our multi-screen ecosystem and network transformation, which are delivering the smart, simple connected home. CherryPicker is a proven platform and
continues to drive innovation in localized cable advertising."
Motorola has launched more than 20,000 CherryPicker units to more than 100 customers across the globe, including the Top 10 video providers in
the United States
Motorola has a long history of Emmy Award-winning products and solutions—recognizing outstanding achievements in encryption and security, digital TV processing, standards and set-top boxes. This year's award marks the company's ninth Emmy.
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