This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Entropic Unveils New Company Logo, Brand Identity

Stocks in this article: ENTR

SAN DIEGO, Jan. 3, 2013 (GLOBE NEWSWIRE) -- Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the connected home, today officially launched its new brand identity, inclusive of a refreshed corporate logo, evolved message platform, re-designed Web site, and a more vibrant corporate color palette and image scheme combination.

The updated brand identity represents a significant shift in Entropic's overall vision, look and message. The Company felt an updated brand was important to unify its global organization since making two transformative acquisitions in 2012.

The corporate logo has been modernized to reflect the newly integrated Company, yet maintains the integrity of key elements within its original logo such as the curved symbol, which is illustrative of the entropy curve from which the Company's name is derived. The new logo adds dimension and motion to the previous logo symbol, reflecting the Company's ability to move video and other multimedia content into and throughout the home and on the go. The logotype is upright and powerful, underscoring the strength in the Company, its global team and its product portfolio. Entropic also moved to a more energetic color palette indicative of the vibrancy within the connected home industry, and employed a master-brand circuitry theme to emphasize the role Entropic plays in powering connected home entertainment with its silicon and software solutions.

Under the new brand identity, the Company dropped "Communications" from its name in all new marketing communications programs. This deliberate move showcases that in a world of converged devices, markets and offerings, Entropic is focused on serving the connected home entertainment market.

"Since growing through acquisition, we required a stronger brand identity to distinctly communicate Entropic's integrated focus, singular vision for delivering platform semiconductor solutions and dedication to instilling confidence in a unified product roadmap," said Chris Fallon, senior director, Corporate Communications, Entropic. "We believe the new brand identity and logo tightly blends Entropic's global resources and further strengthens the Company on its mission to transform the way digital home entertainment is delivered, connected and consumed."

The previous logo and brand guidelines served the Company for more than a decade. During that period, Entropic expanded its portfolio and evolved into the only pure-play platform semiconductor company in connected home entertainment. Today, Entropic transforms the way digital entertainment is delivered and distributed into and throughout the home with its direct broadcast satellite (DBS) outdoor unit (ODU) and Broadband Access silicon solutions; addresses how content is connected within the home via MoCA® (Multimedia over Coax Alliance) silicon and software; and enables the secure consumption of media in the home through world-class system-on-a-chip (SoC) technology and transcoding-partnered solutions.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs