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Callaway Golf Ignites Explosive Distance From The Tee With Its New X Hot Drivers

Stocks in this article: ELY

CARLSBAD, Calif., Jan. 3, 2013 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today announced its new line of X Hot Drivers and Fairway Woods, configured for blistering ball speeds and distance gains. Already adopted by some of the longest-hitting players on the worldwide tours, including newly-announced Callaway staff professional Gary Woodland, the new line of X Hot Woods are a result of Callaway R&D designing clubs for the best players in the world, and using optimized design progression and adjustability to make them accessible and high-performing for all players. This collection of hot, distance-promoting drivers and fairway woods will be available at golf shops nationwide starting on January 25, 2013.

Distance gains of 13 yards* with the new X Hot Driver have been achieved with a host of design and engineering advancements that make the new drivers fast, hot and more lightweight than their predecessors. Callaway employed its powerfully fast Speed Frame™ Face Technology that increases ball speed, saves weight and optimizes stiffness and stress distribution across the face for more efficient energy transfer. The new face technology promotes more – and more consistent -- distance, even on off-center impact. Also, by decoupling the face performance from the rest of the driver head, Callaway R&D is able to boost ball speed without sacrificing optimum trajectory. And a tighter curvature face on the X Hot Driver (relative to the RAZR X Black Driver) offers a look at address preferred by better players, along with consistent sidespin and dispersion to promote accuracy.

"With the X Hot Drivers, we pushed the Speed Frame Face's efficiency to a new standard, producing high ball speeds while maintaining the trajectory and accuracy that discerning golfers demand," said Dr. Alan Hocknell, SVP, Research & Development, Callaway Golf. "The fast face on X Hot is one piece of the puzzle, though. We went to great lengths to configure the X Hot drivers not only to promote distance, but to progressively optimize performance for various player types."

In the X Hot Drivers, Callaway has implemented its thinnest casting technology ever in the all-titanium head to create a lighter swing weight and overall configuration, a combination that benefits most players in terms of head speed and distance, especially golfers with an average swing speed. Another benefit of the new, thin casting technology to the golfer is the inclusion of Draw Bias Progression, which changes the amount of draw bias depending on the loft, allowing golfers to better control sidespin and tune their shot shape. Players with higher lofts can take advantage of higher draw bias for straighter shots, while players with lower lofts can utilize a more neutral CG that fits their game.

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