Messaging throughout all engagement channels will focus on communicating the humanizing experience offered to TD Bank, America's Most Convenient Bank, customers through storytelling. At TD Bank stores, customer vignettes will be featured on LCD screens showing proud customers sharing why they love TD. The videos will also be found on YouTube and the micro site. Soon in New York City, consumers will find an interactive online map of store locations featuring TD employees offering directions and other information.Additional campaign elements will be integrated across other platforms such as social media and public relations.
TD Bank Says It's Time To Bank Human, Again
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