PORTLAND, Maine and CHERRY HILL, N.J., Jan. 2, 2013 /PRNewswire/ -- TD Bank, America's Most Convenient Bank ®, is kicking off 2013 by introducing a fresh creative marketing platform, Bank Human, Again. Through a fully integrated multimedia campaign, the platform casts customers and employees in the spotlight and brings to life America's Most Convenient Bank's legendary service and unparalleled convenience.
- Television: Television ads will air on prime time programs throughout TD Bank's footprint, including an enhanced presence in New York with a cable buy focused in the five boroughs.
- Print: Print creative will appear in key publications throughout the bank's footprint in New York, Philadelphia and Boston, providing a more detailed message of what it means to Bank Human.
- Digital: A robust digital effort will incorporate a variety of executions including rich media, video and dynamic banners. All activity will drive to a custom campaign microsite- www.BankHumanAgain.com.
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