This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

TD Bank Says It's Time To Bank Human, Again

PORTLAND, Maine and CHERRY HILL, N.J., Jan. 2, 2013 /PRNewswire/ -- TD Bank, America's Most Convenient Bank ®, is kicking off 2013 by introducing a fresh creative marketing platform, Bank Human, Again. Through a fully integrated multimedia campaign, the platform casts customers and employees in the spotlight and brings to life America's Most Convenient Bank's legendary service and unparalleled convenience.  

(Photo: http://photos.prnewswire.com/prnh/20130102/PH35644-a )

(Photo: http://photos.prnewswire.com/prnh/20130102/PH35644-b )

(Logo: http://photos.prnewswire.com/prnh/20081031/NEF005LOGO-a )

"Bank Human is all about people—our customers and employees," says TD Bank, America's Most Convenient Bank's, Chief Marketing Officer Vinoo Vijay. "The new marketing campaign viscerally communicates TD's attributes of unparalleled service and convenience, and our customer-first culture."

Bringing Bank Human to Life in Advertising

Six, 30-second lighthearted television spots show a customer struggling with a pen too tightly chained to the desk, a bank closing as a small business customer tries to make after-work deposits, and consumers "interacting" with robotic automated tellers at faceless financial institutions. The ads then declare it is time to Bank Human, Again, revealing the customer experience offered by TD Bank, America's Most Convenient Bank, from free customer coin counting and the longest banking hours to instant-issue debit cards, and even, free unchained pens.

The campaign will have media touch points across broadcast, print and digital:

  • Television: Television ads will air on prime time programs throughout TD Bank's footprint, including an enhanced presence in New York with a cable buy focused in the five boroughs.
  • Print: Print creative will appear in key publications throughout the bank's footprint in New York, Philadelphia and Boston, providing a more detailed message of what it means to Bank Human.
  • Digital: A robust digital effort will incorporate a variety of executions including rich media, video and dynamic banners. All activity will drive to a custom campaign microsite- www.BankHumanAgain.com.

Customers and Employees Take Center Stage

The new marketing campaign will feature a notable shift from celebrity-driven advertising and marketing to spotlighting customers and employees as the stars. 

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs