Rite Aid announced today a special series of 50 th Anniversary customer appreciation savings as the culmination of RA50, its 50 th anniversary celebration which began last September. By participating in the sales events running through early March, customers can receive up to $100 in additional +UP Rewards on top of the savings they already earn through their wellness+ membership.
The first four-week promotion began on Sunday, Dec. 30, and features more than 14,000 items. By purchasing $100 of participating products through Jan. 26, customers can earn a $20 +UP Reward to be used like cash with certain restrictions* on future Rite Aid purchases. With additional purchases of qualifying products in $50 increments during this time period, customers can earn up to three more $10 +UP Rewards for a total savings of $50. A second 50th Anniversary Sale, running Sunday, Feb. 3, through Saturday, March 2, offers a new mix of participating items and the opportunity to earn up to $50 more in +UP Rewards.
Customers can make multiple visits and purchases during each sales period to reach the reward thresholds. They can track their progress by checking their receipts or logging into their wellness+ dashboard on www.riteaid.com. Participating items will be listed in a brochure available in stores, on www.riteaid.com and on Rite Aid’s Facebook page. Participating items will also be identified by special signs at the shelf. All purchases must be made with a wellness+ card, Rite Aid’s free customer loyalty program.
Senior Vice President of Marketing John Learish explained that the new sales events complete the company’s plan for celebrating its 50th anniversary. “We wanted RA50 to be a way to say ‘thank you’ to our customers, communities and associates for their support over the past 50 years. Our 50th Anniversary Sales Events, which offer up to $100 in additional +UP Rewards, and is the perfect way to thank our most valuable customers.”