Each year new trends rise to the forefront, and 2013 is no different as Wella Professionals’ Global Creative Directors collaborated to identify four emerging styles. At the 10th Annual International Trend Vision Awards, Wella Professionals revealed these trends in a collection inspired by the Sound of Color. World renowned stylists and Global Creative Directors, Eugene Souleiman (Care and Styling) and Josh Wood (Color), embarked on a mission to create looks that explore the synergy of aesthetic beauty and the world of music. With that, four new trends - Fusion, Decibel, Echo, and Allegra – materialized, with each one personifying the inextricable link between sound and color.
Wella Professionals Presents FUSION: The Worldly Spirit (Photo: Business Wire)
Eugene Souleiman says, “I react very well with music--I see colors, I see textures, I see shape, I see movement, I get a feeling for the character that we are trying to create for a collection; so, for me, marrying those two areas is a totally natural process.” Josh Wood added that these trends have “given me as a colorist the license to break all the boundaries and experiment.” Inspired by this new level of artistry, Wella’s creative duo referenced these trends at the Spring 2013 fashion shows and are ultimately influencing future styles in the year ahead.
FUSION: The Worldly Spirit
Defined by the merging of Eastern experimental spirit with Western culture, Fusion embodies the contradictions of a modern day geisha meets club girl. There is a graceful and minimalistic elegance to this sculptured look, which is perfectly represented by the traditional sumo wrestler style at Haider Ackermann’s Spring ’13 show. Souleiman created a modern twist with a ponytail tied away from the crown and folded back on itself. There is also a shift away from the super natural hues into the more precious pastel territory to allow an altogether more sophisticated palette of willow and porcelain with pastel accents – a look that Wood says is “creativity gone to the next level.”
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