Jan. 2, 2013
/PRNewswire/ -- The roar of 12,000 screaming fans, two squads of cheerleaders, two full-fledge marching bands, and even a parachuting flag bearer delivering the game ball. What sounds like a typical college football bowl game was actually the surprise party of a lifetime for a group of U.S. military veterans. On
Dec. 13, 2012
, 27 veterans who had previously served overseas were surprised to find out that what they thought was going to be a casual flag football game to support Got Your 6 and the Pat Tillman Foundation was actually a football party and star-studded event being hosted in their honor by Tostitos, the brand known for making anytime party time. Highlights from the "Tostitos Homecoming Party Bowl" were captured on film and will be televised nationally for the first time during tomorrow's Tostitos Fiesta Bowl broadcast on ESPN. The highlights will also be available on the Tostitos Facebook Page at
following the Tostitos Fiesta Bowl broadcast. Tostitos, one of the flagship brands from PepsiCo's Frito-Lay division has been the title sponsor of the Fiesta Bowl, part of the Bowl Championship Series, for the past 18 years.
Party Details Revealed
The U.S. military veterans, including 11 Tillman Military Scholars, arrived onsite at
College just south of
ready to play a seemingly ordinary game of flag football to support Got Your 6 and the Pat Tillman Foundation. It was not long before they realized they were in for something much bigger. The "Tostitos Homecoming Party Bowl" surprises started to unfold as legendary coaches and players like
entered the locker room to greet the unsuspecting veterans. As the veterans walked on to the field, ESPN broadcasters announced their names over the loud speakers, and actor/screenwriter
ran onto the field to play alongside them. Then it was announced that actor
would be reporting on the game from the sidelines. The game was action-packed, kept fans on the edge of their seats and ultimately saw Coach
's Team Freedom achieve victory with a score of 26-20. The once-in-a-lifetime surprise party was capped off by a performance from chart-topping musical guest, Gym Class Heroes.
"With the Tostitos brand, a party can happen anytime and anywhere," said
, vice president, marketing, Frito-Lay. "This past December we pulled off a spectacular surprise party for an incredibly deserving group of military veterans. We can't wait to share the highlights tomorrow night as part of the Fiesta Bowl broadcast."
Fans are invited to tune in to the Tostitos Fiesta Bowl broadcast on
Jan. 3, 2013
on ESPN, or visit
to re-live the surprises from the "Tostitos Homecoming Party Bowl."
The Party Doesn't Stop There
The "Tostitos Homecoming Party Bowl" may be over, but Tostitos is still bringing the party to life for consumers across the country. The brand recently launched Tostitos Cantina tortilla chips and salsas, an entirely new line of tortilla chip and salsa pairings that recreate the Mexican restaurant experience for consumers at home. New television spots highlighting the Tostitos Cantina line will debut for a nationwide audience during the Tostitos Fiesta Bowl and other Bowl Championship Series broadcasts. The spots include: