This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Elroy: New Customizable Bluetooth Earbuds Made In The USA!

BERKELEY, Calif., Jan. 2, 2013 /PRNewswire/ -- Rob Honeycutt, founder of Timbuk2 ( www.timbuk2.com), the first company to bring mass customized bags to customers via the Internet, is launching a new mass customization venture. At Timbuk2, Rob created an online bag builder allowing customers to create their own bag out of millions of possible combinations, and ship product in 24 hours.

After selling Timbuk2 in 2005, Rob was looking for a new way to apply his skills in mass customization. He says, "What is really interesting for me are the manufacturing techniques. It didn't make sense to do another bag company, I wanted to find a new industry where this would be a good fit."

That fit comes in the form of a set of bluetooth earbuds, called "Elroy."

"We're going to be doing something specific that can't be done in Asia," says Rob. "While companies, like NIKE, do customization from offshore facilities, ultimately most of the impact of building something yourself online is lost when you have to wait weeks for delivery. The real excitement is when you build it and get it within a day or two."

Mass customization also offers a level of product variety that can't be done from offshore. Within the first year, it's projected that Elroy will be available in well over a million configurations. Where other brands offer the exact same product in every store, Elroy will turn that on its head and deliver different configurations in every retail location.

Elroy customization is not just a marketing trick. Rob will be using efficient Lean production systems to enable this customization. He's not only doing something different with the product, he's eliminating huge amounts of waste in the standard supply chain and thus creating a more profitable company with greater value prospects for customers. This is all being done in addition to bringing good jobs back into the United States to help revitalize our economy.

Visit the Elroy Kickstarter project for details: http://kck.st/SNxKA5

For further information contact us at: rob@meetelroy.com510-335-5678

This press release was issued through 24-7PressRelease.com. For further information, visit http://www.24-7pressrelease.com.

SOURCE Elroy

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs