The 2012 edition of Bain & Company's annual Customer Loyalty in Retail Banking Report was published on Dec. 11, and it says that those who use mobile banking generally love it. In fact, while many big-bank customers score their loyalty in negative numbers, those who access their accounts and services using mobile devices on average view their banks positively. All this, and it's much, much cheaper for financial institutions to deliver services using these new technologies, compared with traditional interactions.
Credit Card Technology: 2013 And Beyond
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