American International Group, Inc. (NYSE: AIG) today announced the launch of an advertising campaign thanking America for its support during the global financial crisis, as well as highlighting AIG’s recovery, commitment to the communities it serves, and the full repayment of U.S. government support, plus a combined positive return of over $22 billion.
The campaign, titled “Thank You America,” will debut on Tuesday, January 1, 2013, and features employees from around the United States telling AIG’s story and sharing their pride in the company. The ads also show how AIG helps American communities rebuild – acting as the lead insurer at the new World Trade Center, helping Joplin, Missouri, come back from a devastating tornado in 2011, and assisting the East Coast as it recovers from Hurricane Sandy.
“We at AIG are proud of not only our work to rebuild the company, but also the work we do every day to help guarantee that customers and communities are prepared for the opportunities and challenges ahead – work we never stopped doing, even during the depths of the financial crisis,” said AIG President and Chief Executive Officer Robert H. Benmosche. “We thank America for allowing us to insure a brighter future and to bring on tomorrow.”
The new campaign will run for two weeks, and will include broadcast, online, and print placements. Television ads will run on high impact programming: sporting events, including NCAA Football Bowl Championship Series© games and NFL playoff games; national morning shows including The Today Show and Good Morning America; and primetime television, including The Golden Globes, 60 Minutes, and Dateline. Print ads will appear in upcoming issues of major publications, including The Economist, The Financial Times, The Houston Chronicle, The Los Angeles Times, The New York Times, USAToday, The Wall Street Journal, and major trade journals. Online ads buys include a masthead and mobile roadblock on YouTube, and homepage takeovers of nytimes.com, MSN.com, WSJ.com and Yahoo!. The campaign will also be promoted on social media and can be seen on AIG’s YouTube channel (
). Visitors to the channel are encouraged to subscribe so they can follow AIG’s story and learn how the company helps customers around the world.
Creative and media are handled by PARTNERS+simons agency in Boston, Massachusetts. The spots were produced by Directorz and directed by Jeff Bednarz.