This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How One Small Business Made Money in Its First Year

The pair is planning to keep that reputation. They have decided to attend The Atlanta Gift and Home Furnishings Market in January for the first time in hopes to meet new vendors and gain ideas on new merchandise.

Surfing the web for merchandise or finding unique merchandise locally is sometimes not enough. There's nothing more satisfying than when somebody comes back and wants to buy a second picture frame, either for their own enjoyment or as a gift, Norman says.

"That means what we're doing is working," she says.

>>>Behind the Scenes at a Small Biz: In May, A Record Sales Day
>>>Behind the Scenes at a Small Biz: June Profits From Thin Air
>>>Behind the Scenes at a Small Business: Summer Doldrums Not So Dull
>>> Bricks and Mortar Stores Thrive in Internet World
>>> Behind the Scenes of a Small Business: Lessons From Sandy

Attending a trade show is a big deal for the two between travel expenses as well as finding staff to fill in at the store while they are away, Norman says.

"You have to spend money on inventory," says Norman, noting that they decided to try a new trade show (and one that's not located in New York) to separate their store merchandise from other local competitors.

"We're looking forward to going to that show to get some new merchandise," she says.

"Our goal is always to have new products in," Norman says. "We don't sell the same the stuff as the drugstore. We're not the drugstore. We can't compete with the drugstore prices."

They also plan to continue to tailor merchandise toward the affluent Jewish families in their area.

"Ironically we sold much [more] Hanukkah business than last year," and in comparison to Christmas giftware, she says.

That said, the store's sales were also bumped up from holiday gifts for teachers. "We had the right price point and we wrap," Norman says. "People want to be catered to. Our customer base is growing."

One area that Norman admits she is struggling with is the relevance of social media.

Norman wonders if her clientele is looking for the store on social media and how the business could benefit from having several different accounts. "I'm still trying to figure that out," she says.

"I set up a Facebook (FB) page, but I have been too busy to maintain it. I also set up an Instagram [account]. I just feel like [social media] takes a lot of time and I'm not as savvy as I would like to be on it," she says.

But she's putting it on her New Year's resolution list.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to:

>To submit a news tip, email:


Follow TheStreet on Twitter and become a fan on Facebook.
Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.01 1.05%
FB $99.75 -4.15%
GOOG $682.74 -0.12%
TSLA $147.99 -8.99%
YHOO $27.05 -3.29%


Chart of I:DJI
DOW 16,027.05 -177.92 -1.10%
S&P 500 1,853.44 -26.61 -1.42%
NASDAQ 4,283.7530 -79.3910 -1.82%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs