This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Here Comes the First Smartphone for Baby Boomers

NEW YORK ( TheStreet) -- As Baby Boomers reach their golden years, there will be more products aimed squarely at that moneyed demographic.

Take, for instance, smartphones, which boast lots of features crammed into a very small space. Easy to use for youngsters, the mobile marvels can prove to be too small, too large (like those phablets with gigantic screens) or too complicated.

That's where Fujitsu steps in. According to published reports, the Japanese company will be unveiling an easy-to-use Google (GOOG) Android phone made for "seniors." It's a market segment that Fujitsu says is being ignored by giants like Apple (AAPL - Get Report) and Samsung.

The device is called Raku Raku. I'd expect there'll be a name change before it gets to the U.S. Released in Japan in the summer, the phone is said to run on Android 4.0 and sports an easy-to-see, easy-to-master screen interface with bigger icons, larger lettering and louder audio.

The company plans to bring the Raku Raku to the U.S. and European markets in early 2013. It will have to tweak the design for each country. Fujitsu President Masami Yamamoto told reporters he has no plans to market other, more upscale models in those countries in the near future.

For the record, Fujitsu was No. 1 in Japanese mobile-phone shipments in fiscal 2011. The company also manufactures its own semiconductors/processors for its devices.

-- Written by Gary Krakow in New York

>To submit a news tip, send an email to:

Gary Krakow is TheStreet's senior technology correspondent.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $126.37 2.53%
GOOG $552.03 0.67%
FB $83.20 -0.13%
TSLA $190.57 3.01%
YHOO $44.95 -0.33%


DOW 17,976.31 +263.65 1.49%
S&P 500 2,086.24 +25.22 1.22%
NASDAQ 4,947.4410 +56.2220 1.15%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs