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TheStreet Open House

Autobytel® YouTube Channel Reaches 10 Million Views In 2012

Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping dealers and car-buyers connect online, announced that the popular Autobytel YouTube Channel has reached 10 million views in little over a year. Launched on December 12, 2011, Autobytel’s YouTube Channel was developed in order to provide consumers with vehicle first looks, in-depth vehicle walk-arounds, new car reviews, auto show coverage and industry insights. The unique video channel continues to gain consumer interest and following.

When asked about the rising popularity of its YouTube videos, Autobytel Inc. President and Chief Executive Officer, Jeffrey H. Coats, stated, “Our videos are not developed exclusively for enthusiasts. We create unique content for any in-market consumer whether that is someone just browsing, a first time buyer, or someone who loves super cars. We have something for everyone.” He continued, “We are proud to reach the 10 million view benchmark and will continue to develop fun, exciting and informative videos.”

The Autobytel YouTube Channel currently boasts more than 450 videos developed by the Autobytel editorial team. As of December 28, 2012 the channel had amassed 10,194,496 video views and 11,967 subscribers. Last week alone, the channel realized 251,671 views; 141,485 of those were unique views. The majority of viewers are from the United States between the ages of 35-54.

The top ten all-time Autobytel videos include:

1. 2013 Hyundai Genesis Coupe Test Drive & Car Review 285,206 views2. 2012 Subaru Impreza WRX STi Test Drive & Car Review 180,116 views3. 2013 Nissan Altima Test Drive & Car Video Review 149,848 views4. 2012 Audi Q7 Test Drive & Luxury SUV Review 143,397 views5. 2013 Hyundai Santa Fe Sport Test Drive & Crossover SUV Video Review 133,108 views6. 2012 Mitsubishi Lancer Test Drive & Car Review 107,920 views7. 2012 BMW 5-Series Road Test & Car Review 101,030 views8. 2013 Hyundai Veloster Turbo Car Video Review 99,765 views9. 2012 Audi A4 Test Drive & Luxury Car Video Review 96,107 views10. 2012 Nissan 370Z Test Drive & Car Review 92,539 views

Michelle Naranjo, editor-in-chief Autobytel.com, shared, “Our editorial team is constantly in the field, attending events and trade shows, performing test drives and talking to manufacturers so we can provide consumers with expert insight and knowledge when researching a vehicle to purchase. We love cars and want to share that excitement with all consumers through our videos and our website.”

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