This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Zona De Sabor Launches New Tablet Experience Sponsored By Lexus

NEW YORK, Dec. 28, 2012 /PRNewswire/ -- Digital media leader Interactive One has expanded its Latino market influence with the launch of Zona de Sabor, an entertainment news website targeting young, urban Latino Americans. Zona de Sabor serves as a Latino entertainment and news hub, joining an expanding family of Interactive One websites that are leading the category. is a complement to, Interactive One's social media site targeting the same demographic, and serves up the hottest music, television, film, and fashion news for acculturated Latinos.


"We've built a reputation for launching and growing new websites like, TheUrbanDaily and BlackPlanet Radio, as well as enhancing content and increasing traffic for established ones through our work with brands like American Airlines'," said Tom Newman, President, Interactive One. " Zona de Sabor extends our reach in the growing Latino community, allowing us to provide our content expertise and digital services to a broader urban audience."

"We're thrilled to have Boost Mobile and Lexus partner with us in launching Zona de Sabor.  Together we will build stronger relationships with the Latino community by providing best in class content," said Keith Bowen, Chief Revenue Officer of Interactive One. "Lexus recognizes the value of ensuring our readers can access our content anytime, which led them to partner with us to launch Zona de Sabor on the tablet with the goal of providing content for today's active and on the go consumers."

New Tablet ExperienceThe launch of Zona da Sabor on the tablet leveraging the Onswipe platform allows readers to engage with content through a touch enabled experience. Onswipe creates the functionality for a pixel perfect layout that is customized to both the branding and audience. Zona de Sabor readers will enjoy the same high quality editorial they access on the desktop, now on their tablet, plus a highly-engaging, full-page interstitial from Lexus, reminiscent of the print experience.

"Onswipe is reinventing the way the world experiences the web for touch," said Onswipe CEO Jason Baptiste. "Our platform makes it incredibly easy for a publisher like Zona de Sabor to provide an engaging, app-like experience in the mobile browser."

For Latino lifestyle and entertainment news, visit

ABOUT INTERACTIVE ONEInteractive One has more than 15 million members and reaches millions of Black Americans and Latinos each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for the urban community through its suite of social, content and radio sites such as the iconic BlackPlanet (, the newly launched BlackPlanetNEXT (, and the new BlackPlanet RADIO (, the digital industry's first social radio website created for the African American community. Interactive One is also home to several leading content sites including: NewsOne (, which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (, the eyes and ears for Black Americans looking for what's hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (, the definitive lifestyle resource for today's Black woman; Elev8 ( a site devoted to elevating the mind, body and spirit. 

Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One's existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and urban community. 

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,131.86 +47.37 0.28%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,838.6430 +8.1730 0.17%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs