Silvercar intends to price at daily rates similar to comparably equipped full-size vehicles available from leading car rental services. Customers will always receive a premium vehicle, Google Earth GPS navigation, Sirius/XM satellite radio and a toll tag at no additional charge (actual toll fees will be applied to a customer's bill). To simplify the return process, Silvercar will charge users the average retail price for the fuel used plus a $5.00 service fee. The car rental industry, CEO Schneider says, is long overdue for innovation.
"We're mindful of the fact that Silvercar is entering a large incumbent market, dominated by a handful of well-established companies," Schneider said. "We're energized by the opportunity to make a measureable impact on the industry by introducing a unique and refreshing experience."
The Silvercar app is available for download from the Apple App Store and the Google Play Store for Android. Additionally, walk up customers will be able to reserve a Silvercar by completing their user profile at a self-serve kiosk or with available on-site concierges.
To learn more about Silvercar or book today, visit Silvercar.com.About SilvercarWith a mission to reimagine the airport car rental experience, Silvercar is launching its first operation at Dallas/Fort Worth International Airport in January 2013. Silvercar will offer a single make-model combination, the 2013 Audi A4 (in silver, of course), using Web, wireless and mobile technologies to eliminate the friction points in the car rental process. An ever-increasing set of custom settings in a traveler's Silvercar profile allows a personalized experience to follow renters from car to car. A privately held company, Austin-based Silvercar is initially funded by $11.2 million in venture capital investment, led by Austin Ventures and including CrunchFund, SV Angel Fund, and tech industry success spotters Chris Dixon and Dave Morin. For more information, visit www.silvercar.com. SOURCE Silvercar