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NEW YORK ( TheStreet) -- Not talking about Mark here. I'm certain the Facebook(FB - Get Report) CEO gets it. Randi Zuckerberg, Mark's sister, needs to catch a clue.
In case you missed it: The Zuckerberg family was hanging out in their kitchen over the holidays. They were apparently playing with the Facebook 'Poke' app. Randi shared a photo of some tomfoolery with her more than 40,000 followers/subscribers. One of them (and, who knows, maybe more?) Tweeted the picture.
It went beyond viral. Randi Zuckerberg, who I have come to like and admire via her
CNBC appearances, threw a hissy fit. She admonished the person who shared the photo, claiming it wasn't about "privacy settings," rather it was about "digital etiquette" and "human decency."
Can you say melodramatic snobbery?
The media took the bait and, by and large, continues to treat this like a "privacy" controversy. This is what the media does. Most editors and reporters, particularly in television and print, can't think for themselves.
Something happens. The parties involved initially react and then rush to spin the incident. Randi Zuckerberg decides to frame the photo sharing a "privacy issue" and the media uncritically runs with it.
This whole thing actually speaks to a narrative I have weaved as of late that goes like this: I believe in Facebook's business big time -- in fact,
we have a $100 stock on our hands here -- but, looking through a generational lens,
Twitter will live a longer life than Facebook because it is far superior as a
useful, meaningful and ultimately righteous social platform.
This incident illustrates Facebook as the Wild West ... as an American cultural train wreck with legitimate staying power.
I am about seven years older than Randi Zuckerberg. Plenty happens -- at least in my experience -- between 30 and 37. At some point during that span -- probably around 34 to 35 -- I stopped blaming everybody but myself for my missteps.
It used to be that when something went wrong, I looked for evil external forces to lay it on. That's such a toxic way to live, even when dealing with relatively small things. They add up.