Nati Katz, a public relations strategist, views his presence online as a kind of virtual storefront that he began carefully tending while in graduate school at Syracuse.Google his name and up pops his LinkedIn page with a listing of the jobs he's held in digital media and the "500+ connections" badge of honor. His Facebook account is adorned with Katz smiling over an elegant Thanksgiving dinner table. There are a couple of professional profiles and his Tumblr link, one after another on the first page of results and all highlighting his professional experience.
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