Dec. 26, 2012
/PRNewswire/ -- On
, the Navy Midshipmen and the Arizona State Sun Devils will be taking the field for a lot more than just a bowl title. They'll be taking the field in the Kraft Fight Hunger Bowl, the only bowl game dedicated to raising awareness about hunger in
the United States
. The game, which will be broadcast LIVE on ESPN this Saturday, is in its third year.
"Kraft Foods Group and Mondelez International (the global snacking and food brands company of the former Kraft Foods Inc.) are proud to sponsor a game that continues to shed light on an issue that can impact more than 50 million Americans
each year," said
, senior director, US Media and Consumer Engagement, Mondelez International. "We are passionate about making a difference and our bowl partnership allows our brands to connect with a national audience as we hope to inspire others to join the fight to end hunger."
Kraft and its Foundation have donated nearly
in cash and food to hunger-relief organizations over the past 25 years.
The Kraft Fight Hunger Bowl has a deep roster for the third year in a row, comprised of power brands from both companies including
Real Mayo Mayonnaise,
Macaroni and Cheese
cheese and dairy. As has become tradition unique to the Kraft Fight Hunger Bowl, the game's opening possession will be decided by the flip of an
'Heads or Tails' cookie.